by Carol Goldberg, Ph.D. 

Helping professionals and businesses enhance and publicize their work through customized web sites and media coaching

as only a psychologist with Dr. Goldberg's marketing and media expertise can

 

 

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specializing in web sites for psychologists, MDs, dentists, other health professionals; lawyers; CPAs; scientists; tutors; writers; consultants; campaigners; and providers of online learning and CE

Sound Bite from Dr. Goldberg:

Please tell a friend

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Private Site with helpful advice for our Clients. (Password is in contract.)
Web Site ?Copyright 2001-2014 by Carol Goldberg, Ph.D. Web Sites and Sound Bites? is a Registered Service Mark and Catalyst Coaching SM is a Service Mark filed with the U.S. Patent and Trademark Office. All rights reserved.

 

About Us

 

Our services were developed by psychologist Dr. Carol Goldberg when she needed a web site for her weekly TV program, "Dr. Carol Goldberg and Company," of which she is Host and Producer.  She couldn't  find a web designer who understood what psychologists do and the ethics of professional advertising, which she knows well.  Having expertise with computers for 20 years and artistic skills from photography, she designed the web site herself (a time-consuming learning process she would not recommend for most people).  Psychologists who saw her web site asked if she would design theirs.  Thus, she serendipitously discovered a match between unmet market needs and her own skills.  She began sites "by and for a psychologist" and expanded to other professions and businesses.  

She saw having a web site attracts media interviews, which are excellent sources of free publicity for professionals and businesses.  Thus, she decided to coordinate web design with another area of her expertise, media coaching.  Since many have the #1 fear, fear of public speaking, she uses stress management to help them speak comfortably.  Her media coaching not only includes how to speak comfortably and effectively, but also advice about what to say and how to say it.  Web sites and other media are  wonderful combinations.  For example, when journalists and television producers with deadlines contact her, they are pleased they can obtain her bio, photo, and advice samples from her web site quickly, easily, in their time schedule.  Likewise, she developed Web Sites and Sound Bites?as a full-service multi-media niche to help professionals publicize their work.  

When asked what Web Sites and Sound Bites?has to do with psychology, Dr. Goldberg says: "Psychology is about all aspects of behavior, not the public's misperception that it is only about pathology.  When I do media coaching, it is as a psychologist using stress management.  When I consult with large corporations to help their business and technical teams work well together and optimize their web sites, it is as a consulting psychologist. Clients are comfortable knowing private practice and business information they share with me is treated confidentially as are other consultations by psychologists, whereas they do not have this assurance from technicians and non-psychologist consultants.  I use what I learned from psychology and from my dissertation on motivation and normal learning in doing web design, such as what motivates people and how people process information.  I understand the psychology of marketing.  Actually, psychologists developed the science of advertising and marketing research.  My experience in psychology and business helps me discover and match consumers' needs and professionals' strengths to create web sites that explain how clients can be helped by their services.  As I said in a slogan I developed that is used by the New York State Psychological Association for its Public Service Announcements on television and radio 'Psychologists, the people experts.' "

Since you judge a business by its leader, some relevant details about her:

  • psychologist with top credentials 
    • Fellow of the American Psychological Association
    • Board Certified Clinical Psychologist by ABPP
    • Fellow of the American Academy of Clinical Psychology
  • extensive psychology and academic experience with all ages
  • specialty in stress management and motivation
  • experience on psychology and interdisciplinary ethics committees
  • leadership in administration and professional organizations
  • business and marketing experience, including chairing marketing committees in psychology organizations and active member in business organizations
  • interviews and quotes in major national and international newspapers and magazines and Internet publications
  • appearances on national TV and radio, including the "Today" show and "Good Morning America"
  • Host and Producer of award-winning TV program, broadcast at least weekly since May 1, 2001 throughout Manhattan and Long Island, NY
  • formal media training
  • consultant to national media
  • Fellow of American Psychological Association Media Division and Member of Society of Consulting Psychologists
  • extensive public speaking 
  • training professionals to speak in front of live audiences and in broadcast and print media, including through Public Speaking for Professional Success?programs she founded
  • skilled photographer, photo editor, and writer
  • expertise with computers for over 20 years
  • experience on web boards of organizations
  • keeps current with web design technology and styles, including participation in web design professional organizations.

Additional details can be found by looking at Dr. Goldberg's web site.   (Maximize the window that opens, then return here by clicking x at that window's top right.)  

       www.DrCarolGoldberg.com

As Dr. Goldberg developed a niche from her experience, she can help discover and develop a niche for you.

 

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