by Carol Goldberg, Ph.D. 

Helping professionals and businesses enhance and publicize their work through customized web sites and media coaching

as only a psychologist with Dr. Goldberg's marketing and media expertise can

 

 

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specializing in web sites for psychologists, MDs, dentists, other health professionals; lawyers; CPAs; scientists; tutors; writers; consultants; campaigners; and providers of online learning and CE

Sound Bite from Dr. Goldberg:

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Web Site © Copyright 2001-2014 by Carol Goldberg, Ph.D. Web Sites and Sound Bites® is a Registered Service Mark and Catalyst Coaching SM is a Service Mark filed with the U.S. Patent and Trademark Office. All rights reserved.

 

Ethical Ads

 

Work must be conducted as a business or you will be out of work.  Advertising is an important part of any business.

Ridiculous as it may seem, too many professionals do not realize they are in business and that they must advertise, learn business skills, examine the market and competition.

Just because corporate abuses make the news does not mean business is inherently unethical.  There are bad apples in professions too.  Businesses  can be ethical and make the world a better place.  

 If you think advertising is unprofessional, consider the following.   

  • Professional associations permit members to advertise their services, in ads that are ethical, honest, and in good taste.   
  • Prestigious professional journals contain ads. 
  • Not advertising deprives people of your services and products.

The key is to advertise within professional ethical guidelines.

 

Find out how Web Sites and Sound Bites® can help you advertise ethically.

Need more reasons why you should publicize your work?

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