Web Sites and Sound Bites?/sup>
provides unique services for
the interpersonal aspects of corporate web sites.
Web sites of big corporations can have big
problems. The site must meet the diverse needs of their
corporate mission, owners, and finances; their employees; site
visitors; and teams of technicians who construct and maintain the site. Often these
needs are at odds with each other.
If your organization is struggling with
- business and web site technology teams that cannot
communicate with each other
- business decision makers who know little about technology
and web sites
- technicians who do not understand your business
- translating business structure into web site structure
- comprehending how people interact with
and process information on web sites
- competitive departments fighting for real estate on the
- understanding what attracts visitors to the site, turns
them into customers, and keeps them as customers
- other interpersonal-Internet problems
Web Sites and Sound Bites?
Hearing techies complain about having to be
"amateur psychologists" for difficult corporate clients with little
understanding of the Internet and businesses complain about
communicating with technicians, Dr. Goldberg realized as a credentialed psychologist
and stress management expert, she can help. To view a
workplace stress video with Dr. Goldberg,
Just as businesses use psychologists to help their
organizations function optimally, Dr. Goldberg is available to
consult about the interpersonal aspects of corporate web sites.
She applies her psychology expertise, business experience, teaching
skills, and knowledge of web site technology to make corporate web
site development and maintenance smooth, pleasant, and effective.
Psychologists in corporate, industrial, and
organizational settings can enlist her
targeted consultative services for their clients' web sites.
Although a web designer, she herself does not
design large corporate web sites. Thus, teams of technicians designing
corporate web sites feel comfortable bringing her into the process
to facilitate the interpersonal part of their work.
Sites and Sound Bites?/sup> can take stress out of
corporate web sites.