by Carol Goldberg, Ph.D. 

Helping professionals and businesses enhance and publicize their work through customized web sites and media coaching

as only a psychologist with Dr. Goldberg's marketing and media expertise can

 

 

Home
What We Can Do for You
Publicity Advice
Sound Bites
Logos and Slogans
Web Design Services
Web Site Tips
Get Media Publicity
Media Coaching
Career Coaching
For Psychologists
For Corporations
For Start-ups
For Campaigns
For Ads
Develop Online Learning
For Publicity Skeptics
Marketing Tips
About Us
Web Site Samples
Reference Letters
Workshop Testimonials
Workshop Topics
FAQs (and web terms)
Computer Tips
About Site and Privacy
Online Payments

specializing in web sites for psychologists, MDs, dentists, other health professionals; lawyers; CPAs; scientists; tutors; writers; consultants; campaigners; and providers of online learning and CE

Sound Bite from Dr. Goldberg:

Please tell a friend

Enter e-mail address in the box, then click on "Please tell a friend," and sign it.
Private Site with helpful advice for our Clients. (Password is in contract.)
Web Site ?Copyright 2001-2014 by Carol Goldberg, Ph.D. Web Sites and Sound Bites? is a Registered Service Mark and Catalyst Coaching SM is a Service Mark filed with the U.S. Patent and Trademark Office. All rights reserved.

 

Get Media Publicity

Media publicity is more valuable than paid ads because it conveys convincing recognition from others, rather than purchased claims of excellence.  As Dr. Goldberg says, "while writing books, speaking, and reputation via your work establish you as an authority, it is media publicity that sells your services and products." 

To illustrate how you can get free media publicity, Dr. Goldberg is a role model. You can click on the colored font links in the boxes on this page to see samples of her TV, video, PowerPoint, and print media.  She is available for multimedia individual coaching and workshops. 

Just as she incorporated multimedia in this web site, she can enhance your web site with samples of your television, radio, video, and print media.  If you do not have any yet, she can tell you how to obtain media interviews, help you prepare for them, and/ or produce recordings and PowerPoint for your web site.

These multimedia samples are from Dr. Goldberg's experience.

 Television

 

(If video from the Today show does not open when clicking on photo, click here.)

 

 

DR. CAROL GOLDBERG

AND COMPANY

Dr. Carol Goldberg and Company is televised at least weekly throughout Manhattan and Long Island in New York since  2001 and won awards. If you live in these locations: schedule.  If you do not have cable TV in these locations, see the following options for watching the program on your computer.

Dr. Carol Goldberg and Company can be seen on computers worldwide: Every Monday at 8 P.M. (U.S. Eastern Time so calculate your time), http://www.mnn.org  then on left menu select "Watch MNN Live,"  57/85 http, and "Launch External Player."

►If you would rather watch episodes of your choice, any time,  on your computer, click here.

Read an interview about Dr. Carol Goldberg and Company

 

 

 Video

 

Healthology.com videos with Dr. Goldberg. 

After clicking on Healthology.com, select Consumer Health Library Videos then "Workplace Stress" and "Coping with the Holiday Blues."

 

 

PowerPoint

 

PowerPoint presentation for psychologists about expanding independent practice Dr. Goldberg did for the American Psychological Association 2006 Convention.  After clicking on this colored font link, download the file to your computer by selecting "save" and a location to save it to, such as your "desktop" or a folder (just as you save other files).  Note at this point, you must pick "save" not "open."  After saving it on your computer, play the file by double clicking on it and if asked if you want to open it, this is the time to click on "open" (same as you are accustomed to doing with other playable files).  The file should unzip automatically, but if it does not unzip and you want to download a free trial version of unzipping software, here is the link www.Winzip.com. You do not need PowerPoint installed because its viewer program is included in the file.

This presentation also shows her use of PowerPoint in a self-play presentation with her narration and automatic slide advancement.  Since then, she has developed a more streamlined technique for slides.

 

 

 Print Media

 

Read a sample of Dr. Goldberg's Letters to the Editor that were published in major newspapers (excludes letters that were published on political and other controversial topics).  Note these were in reaction to articles that appeared in the newspapers and show a variety of topics.

Our Debt Role Model

E-mail and Privacy

High Blood Pressure

 Social Security and Medicare Cuts

The Dangers of Plum Island

Give the U.N. an Island

Petite Bias

Advice for the Pols

Fallout from the Raid

Long Island Rail Road

 

 

A summary of some of Dr. Goldberg's media work, by venue.

TV and Radio: She has been interviewed on the Today show and other television programs on NBC, Good Morning America and other programs on ABC, CBS, CNN, PBS (Channel 13-NY), CNBC, WPIX/WB, Fox News Channel, News 12 Long Island, America’s Talking, NewsTalk, and on radio on CBS, NBC, NPR, KGO, Disney, and SONY.  The American Psychological Association selected her to do audio bites for radio stations throughout the United States.  She has consulted to producers of television programs.  She is Host and Producer of an award-winning weekly TV program, Dr. Carol Goldberg and Company, which has been broadcast at least weekly throughout Manhattan and Long Island in New York since May 1, 2001.

Newspapers: She has appeared in major newspapers, including The New York Times, The Washington Post, USA Today, Investor's Business Daily,  Newsday, The New York Post, The Los Angeles Times, San Francisco Chronicle, The Palm Beach Post,  The Daily News, The Federal Times, The Toronto Sun,  The Journal Constitution, The Oklahoman, The Eagle-Tribune, Physicians Weekly, Physician's Personal Advisory, and news services such as Associated Press and DPA.

Magazines: She has been interviewed in magazines including PC World,  Better Homes and Gardens, Redbook,  Glamour,  Success,  Woman's World,  Cosmopolitan,  Fitness,  Self, and Reader's Digest New Choices.

Books: Her advice has been quoted in health books including Healing with Motion; The Doctors Book of Home Remedies for Women;  Natural Prescriptions; Natural Remedies; Get Thin, Get Young; The Inner Journey; and in financial publications such as Deloitte's Annual Report on Technology Trends.

Internet: She has been interviewed on news and health websites, such as WebMD and Healthology.com.  She has served on  web boards for professional organizations.

Her Own Writings: She has written articles in professional publications, including the lead article in the April 2006 issue of Professional Psychology: Research and Practice (an American Psychological Association peer reviewed journal) about her television program.  She wrote a regular column in The Internal Audit Advisor.  She is writing books on stress management and wellness for the general public. 

Feel unprepared to speak to the media and/or getting media interviews?

Dr. Goldberg's workshops related to using multimedia publicity:

 

How to Promote Your Work Effectively Through Free Multimedia Publicity

Public Speaking for Professional Success?/i>

PowerPoint Speaking Skills

What You Need to Know about Web Sites

Just  for Psychologists: The Business of Psychology

PowerPoint:  She also teaches others her own PowerPoint Speaking Skills to make presentations dynamic (instead of dependency upon reading outline and slides, which have become so notorious with PowerPoint that some organizations and businesses unfortunately discourage its use). 

Workshop Testimonials - click here

Dr. Goldberg conducted an American Psychological Association Preconvention Workshop on Multimedia Publicity, with public speaking training and mock interview practice, sponsored by American Psychological Association and its Independent Practice Division 42 (four hours solo presenter) on August 16, 2007.  Details.

Her Workshop, Your Own Web Site: For Independent Practitioners, at the American Psychological Association Convention was on August 17, 2007. 

Dr. Goldberg conducted a workshop, Alchemy for 21st Century Psychologists: What You Must know to Transform Shrinking Income into Gold, at the New York State Psychological Association Convention on May 3, 2008.

Her workshop, How Your Web Site Can Build Your Independent Practice, was presented at the American Psychological Association Convention on August 15, 2008.

Dr. Goldberg can present workshops for your organization too.

 

Dr. Goldberg can help you get media publicity too.

 

More Reading:

  • borgovivo

  • marine lalonde psychologue

  • non chiamarmi terremoto

  • barcia metal

  • majaze