from Dr. Masterson
psychologist in New York, I have known for many years of
your reputation and expertise in the area of website
development, marketing, and coaching for public speaking
in the field of psychology. Your experience
establishing websites for other psychologists assured me
that you had the skills to do it well.
I can't thank you enough for your help in creating my
website. You were very responsive to my requests and
needs, which were somewhat complicated since it involved
publicizing my campaign platform and my private
practice, and, uniquely, helping me to display
some of my wildlife and nature photography and creating
links to worthy charities that support African wildlife
conservation organizations that I am deeply committed to
helping. Your suggested colors and layout beautifully
displayed the African theme on my website and my
Your experience as a psychologist yourself, with very
impressive credentials and experience I might emphasize,
made you very aware of my needs as a psychologist to
create an effective website for my professional
activities. You are also highly aware of the ethical
issues, and a good advisor, regarding the use of the
internet as a marketing tool for psychologists. This is
an area you have highly researched so that you can give
psychologists sound advice.
Your computer technical expertise is impressive
(including your knowledge of Photoshop). Lacking these
computer technical skills myself, you were very patient
in explaining things to me until I "got it." There was
no such thing as a "dumb question" when I talked to you.
My understanding of my computer has increased, and I
feel confident that I can call you when I get stuck in
One of the characteristics that sets aside an
experienced professional in a technical field, from
someone less experienced or less ethical, is the ability
to accurately estimate the costs of a job. This
is another one of your skills, which cannot be
emphasized enough! Your estimates were accurate, and
your fees were very reasonable. Thank you again.
In addition, you did the job in a very expeditious
manner. I felt like I was a priority in your work.
While I am sure you had other clients, I always felt
that my requests and needs were important to you. You
made time for me, responded speedily, and were diligent
in your work. Your responsiveness to my needs was
evident in involving me in the process of creating the
website by showing me drafts for my input and approval,
and in your generous sharing of your knowledge and
expertise, not just in website design, but also in the
area of the ethical use of the internet. You were also
flexible to best meet my needs and preferences.
I know from experience that not everyone can do that!
I am very proud of my website! While it has just
recently been posted, already I am receiving positive
I look forward to working with you to further develop my
computer skills and public speaking skills in the media.
You are a gem! You have found the perfect niche where
your skills shine bright!
I will readily recommend you to anyone who needs help
with website development. I have already recommended
you to the NYSPA Division of Clinical Psychology to
provide a workshop on public speaking skills for
psychologists, and a workshop is now planned for March
Thank you so much! I look forward to our continued work
Dated: November 24, 2005
Catherine Masterson, Ph.D., President, Clinical
New York State Psychological Association
years later) As Internship Director, internship
applicants "Googled" me and found my web site.
They were very impressed! You
deserve the credit. You are a gem!