from Dr. Pantaleno
When I first began to contemplate
the idea of starting a web site for my private practice, it was
a daunting challenge that kept me in the procrastination loop
for the past three years. Not being a “techie," I felt that no
matter what ideas I might have about what a high quality web
site should look like, I would be unable to speak the language
of the internet so that I could translate my ideas and my
personality to a web designer who could bring my vision to
I spent countless
hours looking at the web sites of colleagues, and while very
impressed with some of what I saw, I felt that none of these
styles could capture the real me! I was also very
unimpressed with much of what I saw, and found myself saying,
“Wow, I would never contact that therapist based on his/her web
page ?too stuffy, too informal, nothing that speaks to my
heart!?nbsp; I also began to consider the cost of this type of
project, and to carefully scrutinize the ads which touted the
promise of an alluring web page at $99.99 (including the offer
made by the APA itself). My cautious mind told me that anything
of this importance could not be obtained at bargain-basement
prices. I reasoned that if I went in the direction of
retaining one of the “dime-a-dozen?web designers, I might
realize a great deal of savings up front, but would regret that
decision in the long run. I knew that I needed both a very
professional and a personal touch -- one that would be essential
in not only opening a web site, but continuing to feed and
nurture it, hopefully over the course of my lifetime.
And then I met you. In reading
about your services on your web page, it was very attractive to
me that you specialized in web design for mental health
professionals. I looked at some of your already up-and-running
web pages, some for friends that were known to me, and began to
see that somehow you were offering something very special. I
placed my first call to your office on a cold and blustery
Sunday morning this past January, planning to leave a voice mail
message and to chat later in the week. I was absolutely blown
away when, in the middle of the produce aisle at King Kullen
later that day, my cell phone sprang to life with your voice on
the other end with a friendly tone and a willingness to give me
all the time I needed.
The rest is history.
All I can say is that in a world of so many business people
trying to take the money and run, it is so comforting to know
that there are still honest and ethical colleagues out there
like you who makes a business offer and then stands behind her
word. You returned my e-mails and phone calls faster than I
could even compose my questions. You made suggestions on
content, style, and how to say what I wanted to say. You took
every piece of the technical juggernaut of this project
completely out of my hands. You were fair and extremely
competitive in the pricing of your services. You answered all
of my dumb questions. But more than all of that, you captured
what I thought so many years ago would be impossible. You
captured my personality in a digital media in a way that makes
me proud. You gave me the confidence that you would always be
there and you have kept that promise! That personal
touch that I was seeking became so apparent when I realized that
this project was every bit as important to you as it was to me.
More than this, no one could ask for.
Please feel free to post this
letter for the world to see. It is the least that I can do to
say “thank you?for becoming my web page advisor/coach. You
have accomplished what I consider to be a small miracle.
Anthony Pantaleno, Ph.D.,
Pantaleno Psychological Services,
A few months later: You are
AMAZING. I'm not used to working with people who are two
steps ahead of my thought process, but it's such a wonderful
feeling knowing you are there. I have looked at some
recent web sites of colleagues and think that your work just
blows them away!!
One year later:
Long time no talk, but that's
thanks to you! I have gone to working four nights a week! The
web site started to explode my practice almost to the day that
you said it would. I have sung your praises to so many
colleagues and you deserve it!
have rarely worked with someone who takes such good care of her
customers. You are truly a rarity in this world.
for being you.
Two years later:
Carol, you are simply amazing! THANK YOU! I continue to
draw a significant number of referrals from the web site, and still stand
in amazement at its power.
Two and a half years later: I get
so many compliments from new patients on how helpful and
user-friendly they have found the web site. They say it
stands out from so many others they visit and THAT is so nice to
hear. Exactly what I was going for :)