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You've already seen a sample Dr.
Goldberg did for
Web Sites and Sound Bites?/sup>...this site. Here are other
samples, with introductory comments.
You can look at
each site by clicking on its www name, maximize the new window that opens, and
return here by clicking x at the top right of the new window.
The following sites were
designed by Dr. Goldberg for very busy and experienced clinical
psychologists. Since the best recommendation is a satisfied
customer, a reference letter from each is included. While these
samples show the quality of her work, web sites she designs do not
have to have the quantity of information these sites do nor are they only for experienced,
prominent professionals.
Beginners and businesses of
all sizes are welcomed...and get care, creativity, and customized web
sites. For those who have web sites, which are not
accomplishing their goals, Dr. Goldberg revises sites, with improved
search engine optimization.
The first six web site samples are
for psychologists, who are leaders of national and state psychology
associations.
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Dr. Goldberg
designed a web site for Dr. Katherine Nordal, when
she was a
psychologist in full-time independent practice
(now has one of the top positions
with the American Psychological Association,
as Executive Director for Professional Practice).
The web site is streamlined, yet conveys a tremendous
amount of information. It is easy to navigate to
find out about Dr. Nordal�s private practice,
numerous leadership positions in the American
Psychological Association and other organizations,
advocacy as a U.S. Congressional Science Fellow,
awards, extensive community service, personal
interests, and resource links. This web site
illustrates how careful organization, photos, and
visual simplicity can clearly, attractively, and
uniquely communicate a busy professional�s
accomplishments.
Dr. Nordal's WebSite
A
letter of recommendation from Dr. Nordal
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Dr.
Goldberg designed a web site for Dr. Catherine Masterson,
who served as Secretary of the New York State Psychological
Association with over 3,000 members. While the site focuses
on Dr. Masterson's private practice and accomplishments as a
psychologist, Dr. Goldberg was so impressed with Dr.
Masterson's wildlife photography and enthusiasm for Africa
that she incorporated these into the site. Be sure to see a
sample of Dr. Masterson's beautiful wildlife photography,
which is a vicarious trip to Africa.
www.DrMasterson.com
A letter of
recommendation from Dr. Masterson
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| Dr. Dorlen had a web
site with which she was not pleased so Dr. Goldberg developed a web
site and logo for Dr. Rosalind Dorlen, as per her request
for a sleek, sophisticated site. Thus, minimal words and
bulleted lists present her substantial private practice and
leadership experience, as former President of the New Jersey
Psychological Association, developer of statewide programs,
and service on American Psychological Association
committees. She used the beautiful color of a dress
Dr. Dorlen wore in her bio photo as a background color for
the site. On the media page, there are samples of Dr.
Dorlen's many interviews, including in national
media venues.
www.DrDorlen.com
A letter of recommendation from Dr. Dorlen
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| In showing Dr.
Northman's credentials and honors, national
and statewide leadership, solution-focused
therapy and child custody forensic
specialties, and sophisticated tastes, Dr.
Goldberg incorporated photos and colors of
his very attractive office. She also used
quotes from Dr. Northman, which were in his
previous brochure.
www.DrNorthman.com
A letter of recommendation from Dr.
Northman
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| For clients who do not
enjoy technology, even viewing and reacting to site
drafts as development proceeds, this web site is an example of a site
Dr. Goldberg did entirely, with the client
only supplying a photo and a c.v. Dr.
Hochberg, is a very experienced psychologist, with
honors and state and national leadership positions,
who had neither the time nor the inclination to
become involved with computers so she delegated it
all to Dr. Goldberg and got this completed web site
within a week.
www.DrJaneHochberg.com
A
letter of recommendation from Dr. Hochberg
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The next two psychologists want
to publicize their books as well as their private practices and speaking.
Much of the writing
was delegated to Dr. Goldberg, such as extracting information from long curriculum
vitae for narrative bios, from their books, and from book reviews, while
some was written collaboratively. Although these web
sites promote clinical practice and books, you can see each is
unique and each reflects the psychologist's own personality,
specialties and niches, and therapeutic styles.
| Dr. Goldberg designed a logo for Dr. Crenshaw's
metaphor for children who have oppositional behavior.
She also developed fliers with registration forms for
his workshops, wrote promos for his books, designed
forms for online orders, and developed a shopping cart
for his books, DVD, and videotape. She highlighted his
books and their engaging pictures and provided samples
of his play therapy techniques in ways visitors can
easily spot and learn. Capturing the essence of
his play therapy techniques and warm playfulness, are
colorful photos of him with his puppets. To keep his site
fresh as his work rapidly grows, she does updates for
his workshops and speaking engagements when they become
sold-out and new dates are added and includes
announcements, reviews, and purchasing information when
his new books are published.
www.RhinebeckCFC.com
A letter of recommendation from Dr.
Crenshaw
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Dr. Whiteman had a previous site by
another web designer, which was ineffective, such as disorganized, information
was difficult to find, and had dead links, and it was apparent the designer did
not understand psychologists' work. Even
though the following web sites are revisions of sites by other designers
(as is Dr. Dorlen's discussed above), Dr. Goldberg designed the web sites you see entirely
from a blank screen so they do not resemble the originals .
| Dr. Goldberg designed Dr.
Whiteman's site to be user friendly to an international audience
seeking Holocaust information. Since English may not be their
native language, they may have limited experience with computers and
"mouse over" navigation,
and some Holocaust survivors may have visual and coordination difficulties as they
age,
she included large navigation keys and lots of "click here" cues to help them
navigate the site easily. To differentiate between the Holocaust and
the clinical psychology parts of the site, Dr. Goldberg referred to author "Dorit Whiteman" and
psychologist "Dr. Dorit Whiteman."
Dr. Goldberg wrote an invitation to Dr. Whiteman's Holocaust exhibit
at a museum and to her opening lecture, complete with travel
directions, on her web site. As soon as the exhibit left for
a tour, she updated the site for freshness. Likewise, as Dr.
Whiteman speaks throughout the U.S. and Europe and writes in
international publications. Dr. Goldberg also wrote the
promo for a sample chapter in Dr. Whiteman's forthcoming book for
children.
www.DrDoritWhiteman.com
A letter of
recommendation from Dr. Whiteman
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The next site is for a
cognitive therapy center.
And the next six are for
solo independent
practitioners.
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Dr.
Pantaleno, a psychologist specializing with adolescents and
their families, wanted a site in sync with his personality,
commitment, and values. Dr. Goldberg took the
time to get to know him and design a web site that shows his
inspirational and sensitive writings, mindfulness approach,
and love for music, which are unusually soft and effective approaches to tough acting-out adolescents. The site's clear
navigation makes it easy for teens, families, and
professionals to find suicidal prevention resources,
including Dr. Pantaleno's availability. His letter of
recommendation (link below) relates in detail his
experience with the development of his web site.
www.DrPantaleno.com
A
letter of recommendation from Dr. Pantaleno
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Dr. Peeples
has a solo practice, in which she does
evaluations and therapy, for young children
through geriatric ages. She requested a
web site that is neat, organized, with easy to
read font, and "to the point." While not
wanting frills, she asked to personalize the
home page with her favorite meditation.
She wanted the site quickly and was amazed at
how fast it got done.
www.DrLillaKirkPeeples.com
A
letter of recommendation from Dr. Peeples
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| Dr.
Raymond has substantial information, since he
specializes in clinical and forensic services and
has offices in two states, yet wanted a site with a
streamlined appearance. He also wanted to
incorporate his favorite photos taken by a
professional photographer, which he carefully
matched to the feeling tone of each topic.
www.DrRobertRaymond.com
A letter of
recommendation from Dr. Raymond
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| Dr.
McSweeney wanted a site reflective
of her mind-body-spirituality and
creative arts specialties.
Thus, she provided leaves she
photographed, a specific shade of
purple, and a photo demonstrating
biofeedback, which Dr. Goldberg
incorporated into the web site.
www.DrMcSweeney.com
A letter of
recommendation from Dr. McSweeney
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It was a challenge to present Dr. Siegel's
multitude of clinical
skills, professional interests, global
perspectives, and international activities
concisely. To do so, diverse
elements are integrated around two themes:
- Holistic Psychological Health for
Individuals, Performers, and Families
- Advocacy for Advancing the Status of Women
Worldwide
The
site is enriched with a half-hour video of an
interview with Dr. Siegel about her United
Nations humanitarian work, which was conducted
by Dr. Goldberg on her weekly TV program, Dr.
Carol Goldberg and Company.
www.DrKarenSiegel.com
A
letter of recommendation from Dr. Siegel |
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The next web site, for
a full-time independent practitioner, is an
example of a site done very
quickly.
She wanted a site fast, had well defined work, and
provided requested information, photos, and feedback promptly.
From blank white screen to fully finished web site published
on the Internet, Dr. Goldberg had this site from start to finish up
and running in three days.
| Dr. Hunter wanted a
site showing how she combines her postdoctoral
training in Psychoanalysis, Cognitive Behavior
Therapy, and Couples and Family Therapy and the
method she developed to treat trauma called
Active Exploration. Dr. Goldberg suggested
also highlighting a book Dr. Hunter wrote with
Dr. Albert Ellis, entitled Why Am I Always
Broke? as an excellent practice niche
for her in this stressful economy.
www.DrPatriciaHunter.com
A
letter of recommendation from Dr. Hunter
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The following sites are the first
sites ever designed by Dr. Goldberg. They are for her
television program and workshop/consulting business.
Serendipitously, they led to
creating Web Sites and Sound Bites?/font>
because people who saw them asked her to design their sites.
| This site Dr. Goldberg designed
shows diverse aspects of her work, but was done when starting her TV
program. Particular
goals were to publicize the weekly TV program of which she is Host
and Producer, "Dr. Carol Goldberg and Company," give its
schedule, and provide a place for viewers to find out about and
contact guests. A psychologist who saw it described as "solid
information, not a lot of hype." She
devised two unique navigational schema: a magnifying glass for
surfing the site and a TV screen for surfing her TV program's pages.
www.DrCarolGoldberg.com
(Of course, no reference
letter from herself, but she is a very satisfied client.) |
| While the above
site and the site Dr. Goldberg designed
for her workshop and speaking corporation, Getting Ahead Programs,?/sup> have some
content overlap, they look very different. These contrasting
examples were chosen to demonstrate the effects of color and other
visual attributes. In particular, the black background
simulates a darkened room, highlighting slides and videos projected
onto a screen.
www.GettingAheadPrograms.com
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You could have your site displayed along with these
samples. |
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by Carol Goldberg,
Ph.D.